Remove category company-news
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How PR Can Boost A B2B Brand

ImPRessions - Crenshaw Communications

But a well crafted PR program can have a powerful impact on B2B businesses, too. Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. Here’s how B2B PR supports sales.

B2B 170
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What’s your Hype Cycle Time?

Flack's Revenge

So what do you do, if you are in enterprise tech or some gorpy B2B space? His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

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What’s your Hype Cycle Time?

Flack's Revenge

So what do you do, if you are in enterprise tech or some gorpy B2B space? His subtitle said it all: The tech press moves like clockwork, fitting company narratives into a predictable arc. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.

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Eight Best PR Practices For Startups

ImPRessions - Crenshaw Communications

Whether it is handled by an internal team or an external agency, PR is a useful brand-building tool for startups, especially for B2B companies. B2B PR campaigns often involve vertical or trade press, which is easier to penetrate than mass media. But no one piece of news is as important as the larger story.

B2B 232
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PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

Placing a piece of industry hardware on the company mantle can be a nice PR win for a B2B company at any stage. Each awards competition will have multiple categories and/or subcategories, which naturally increases the chances of winning, but also adds complexity to the task. Award entries need not be dull.

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10 Signs It?s Time To Invest In PR

ImPRessions - Crenshaw Communications

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. You have news. The most common trigger for hiring a PR agency is a hot new product or service. You have no news.

Education 178
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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

At a time when companies — both B2C and B2B — are being held more accountable for their actions, policies and statements than ever before, it is imperative for us as communicators to be more mindful of the words we choose. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.