Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. As a percentage of revenue , B2B product organizations invest 6.3% Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

OnePitch

APRIL 14, 2022

She’s been working in PR/communications for over 10 years and has experience servicing B2B and B2C clients of all sizes and in almost every industry. We read that you are a strong B2B health writer and storyteller. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Megan Paquin , APR, CPRC, Managing Director, Paquin Public Relations 10.

Writing 194

Writing Communications Marketing B2B 194

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Sword and the Script

MARCH 10, 2019

Media Relations is Hard and Getting Harder. A majority (68%) of PR professionals say media relations is getting harder or much harder. This is up 17% from last year where 51% said media relations was getting harder. It’s harder to know who is media and who isn’t. content marketing (64%).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 10, 2019

“The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Firms that stick to being mere providers of media relations will continue to lose market share.” Christoph Luke | Christoph Luke Media Relations.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Landis PR

JANUARY 3, 2022

There is no doubt that public relations – which carries roots from the journalism side of the industry, now touches marketing, e-commerce, social media, digital outreach and more. Websites are the most valuable owned digital property for B2B marketers. PR isn’t just PR anymore.

Trends 52

Trends Trade Shows Agency Communications 52

Ishmael's Corner

DECEMBER 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. Breaking the Top 10 storytelling posts for 2016 into two parts, I published the first part last week. In spite of the massive changes in our industry, media relations and PR storytelling still matter, an apt way.more.

Storytelling 60

Storytelling Media Relations Industry Communications 60

Ishmael's Corner

JULY 18, 2017

The Art Of Storytelling In Business Communications And Public Relations. Now that the internet has ended the correlation between barrels of ink and reach of audience, companies are more inclined to “quarrel” with the media. Techniques For Effective Business Communications.

Company 75

Company Media Storytelling Communications 75