B2B Consumer Corporate Trade Shows 
ImPRessions - Crenshaw Communications
JULY 13, 2022
The bread and butter of B2B PR ? Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. Industry events. Schedules fill up quickly, and firming up details promptly is important.
Landis PR
NOVEMBER 15, 2021
Are you commenting on serious policy topics, taking a stand on social change or supporting a corporate social responsibility program? Are you a B2B company? LinkedIn and Twitter might be the most important social channels, but do not forget about byline article opportunities in trade publications. More of a consumer audience?
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Bianchi Biz Blog
FEBRUARY 18, 2021
Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. One of the best ways is our third success factor: Be a voracious consumer of news from all types of media impacting your industry. PR Pros are News Junkies. The same is true for PR pros.
Bianchi Biz Blog
JUNE 1, 2023
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
Bianchi Biz Blog
OCTOBER 3, 2022
Image: CES / Consumer Technology Association. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy called CES the world’s best auto show. An auto show within a consumer electronics show. Looking at the numbers.
Sword and the Script
DECEMBER 15, 2020
A study found that B2B buyers spend 83% of their time during their buying journey not engaging with vendors. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Do you blog regularly?
The Hoffman Agency
MARCH 22, 2019
Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot.
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