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Communications Needed to Navigate the Real Estate Commission Crisis

David PR Group

Within the residential real estate industry, a pivotal shift is underway, one that could redefine the landscape of buying and selling homes in the United States. For a more detailed explanation, I suggest reading a great article by real estate reporter, and friend of mine, Jeff Ostrowski and his colleague at Bankrate here.)

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For Better or Meta-worse:  Promoting Early-Stage Tech without Getting Burnt

Flack's Revenge

(This article originally appeared in O’Dywer’s PR.). This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. How do you promote something so intangible, so nascent, and avoid getting burnt by backlash? How Soon is Now?

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine.

Pitching 168
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Are You Ready for the Metaverse?

PRSay

In Zuckerberg’s metaverse, many physical objects in the real world, as well as people’s family members, friends and coworkers, would be replaced by cartoon holograms viewed through virtual-reality goggles. A recent Time article recounts, “The word ‘metaverse’ is often traced to Neal Stephenson’s 1992 dystopic, cyberpunk novel Snow Crash…”.

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How to Fill Your Slow-Moving PR Pipeline Pitching Vertical Markets

Rock the Status Quo

” Sure enough, two solid weeks of pitching landed two byline articles, and a handful of interviews. So how do I plan to fill the pipeline with editorial once the frenzy is past, when my major publications just aren’t interested in money articles? Do they have women leadership? Two words: vertical markets.

Pitching 100
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PR Isn’t Just for Big Businesses?

Victorious PR

They can promote you as an authority in your field with high-level thought leadership content. A couple of well-placed ads aren’t going to get you nearly as far as some well-placed articles or mentions will, especially since that published content is on the internet forevermore. That is why the longevity of PR is the way to go.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The announcement generated scores of articles and lots of discussion on social media. As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” If publicity was the goal, then WeWork certainly accomplished it. Ambien is woke.