Beyond PR

APRIL 13, 2016

When you consider the number of marketers promoting content these days — a recent Forbes article reports 76% of B2C and 88% of B2B brands include content marketing in their strategy – it’s unsurprising that promotional options now come in every flavor imaginable.

Product Launch 40

Product Launch Marketing How To B2C 40

Sword and the Script

NOVEMBER 4, 2014

The company is getting accolades from other reputable marketers. Crisis communications has changed — and Mr. When the New York Times published an opinion piece in part about Walmart, the company vigorously disputed the representation. Related Content: Art or Science: Creative Marketing and PR.

Crisis Communications 117

Crisis Communications Creativity Crisis Communications 117

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This can include the number of times an article is shared on social media, or the number of people who see a television segment. This is very old – like circa 2010 old.

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

OCTOBER 16, 2017

What impact will reading the content have, or what impact will you suffer if you don’t read it? Suppose we want to promote our company’s new product launch. What does our product do? Take one step back from our solution – what’s the core problem our product solves?

Creativity 76

Creativity Product Launch Examples Energy 76

PR 20/20

JANUARY 15, 2019

CMO.com: Account-Based Marketing. Account-based marketing (ABM) is the act of “honing in on key accounts, creating hyper-targeted content and campaigns and delivering a personalized experience to the companies that matter most.” Start by ironing out your company’s dream clients/customers. How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Beyond PR

OCTOBER 4, 2016

Keep reading for the five ways media monitoring software and content distribution go hand in hand for communication success. Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there.

Strategy 96

Strategy How To Software Media 96

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 7, 2019

A: I lead our marketing team, which means supporting marketing employees, setting the strategic direction and helping execute on it. Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. It first helps to know the difference between a press release and a regular piece of content marketing.

Writing 52

Writing How To SEO Infographics 52

Beyond PR

AUGUST 18, 2016

Their logos, fonts and colors instantly impart their companies’ values: freedom (red, white and blue, anyone?), The reason: Visually consistent marketing. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo.

Brand 40

Brand Branding Product Launch Guidelines 40

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Launch your promotion and distribution plans.

eBook 145

eBook Product Launch Software Internal 145

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Prohibition

APRIL 13, 2023

Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms. Creating videos takes time, effort, and money. So why let all that hard work go to waste? Get in touch today to find out how we could help you.

Video 62

Video Infographics Social Media Instagram 62