PR Fuel

OCTOBER 5, 2020

If you own a small business, you need to tell people what you do and why they should be your customer. The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. For a small investment in your time, you can boost your business.

Small Business 52

Small Business Marketing Local Community 52

Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. During #RestaurantWeek, Lendistry team members shared their favorite restaurants, mostly locally-owned eateries as the company’s clientele is local small businesses.

Digital PR 251

Digital PR How To Small Business Analysis 251

Onclusive

AUGUST 3, 2021

In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI. How to set earned media objectives that are right for your brand.

Brand 370

Brand Branding Media Measurement 370

Cision

JANUARY 16, 2017

Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. The key phrase is “similar businesses.” For most businesses, a sample of your customer data wouldn’t be widely applicable to all businesses.

Data 120

Data How To Retail Ethics 120

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Burrelles Fresh Ideas

JUNE 13, 2023

That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Keep a close eye on any coverage or mentions from reputable media outlets and perform sentiment analysis for insight into how people feel about your brand.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Stephen Waddington

SEPTEMBER 18, 2020

Oh and regular benchmark analysis of the numbers, to document a move to greater diversity. PR businesses need to change fundamentally if they are to be truly diverse. For instance – no one can make selections or interviews without unconscious bias training. All names, ages, genders to be redacted on any viewed CV.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145