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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Southwest Airlines’ soft landing. But consider how Southwest Airlines handled a tricky passenger situation in September.

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6 Social Media “Musts” for Crisis Communication

Cision

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication.

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The dark side of Brand Journalism is crucial

Presspage

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. At United Airlines, this was all clearly absent.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support. United Airlines. Here’s hoping for smoother road in 2018.

Airlines 180
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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lochte was clearly unprepared for this crisis, as evidenced by the stumbling words he used as the debacle deepened, “I over-exaggerated.”

Crisis 48
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Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

1 is that all journalism is an oversimplification of something — you can’t tell 100 percent of the story. It’s the place where United Airlines made its first statement after its PR crisis a few months ago. she holds a master’s degree in arts journalism from Syracuse University’s S.I. Or you just didn’t find the story?”.

Wireless 102