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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

On Friday, January 5, an Alaska Airlines Boeing 737 MAX 9 lost a fuselage‘ plug door‘ mid-flight , causing the cabin to depressurize and loose items to blow out with the door. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.

Ethics 97
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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? Southwest Airlines’ soft landing. But consider how Southwest Airlines handled a tricky passenger situation in September.

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The dark side of Brand Journalism is crucial

Presspage

The violent removal of a passenger from an overbooked United Airlines flight triggered an outraged public to post heated comments all over the media. This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. At United Airlines, this was all clearly absent.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Lochte was clearly unprepared for this crisis, as evidenced by the stumbling words he used as the debacle deepened, “I over-exaggerated.”

Crisis 48
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#19: Building a framework for reputation management

NewsWhip

Differences between risk & crisis | Jump to text. Deploying crisis management teams | Jump to text. And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. How would you define the difference between risk management and crisis management? Talking Points.

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

A golden rule of PR is to treat every reporter as if they work for the Wall Street Journal because new reporters at (seemingly) small publications tend to move onwards and upwards. Sizing up or prioritizing responses in crisis communications. click here or image for higher resolution ). 2) Evaluate the influence of third-party sites.

SEO 65
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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

AI hunts bias in a new “media war room” by Israeli startup Propel Propel, an Israeli startup that’s building out an all-in-one PR platform, has packaged its software into an offering it’s calling the “Media War Room” that leverages AI for managing crisis communications. Other tools have offered coverage spikes for years.

Employee 137