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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. Best of all, journalism organizations like ProPublica and The Center For Public Integrity are enjoying unprecedented support.

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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? I don’t like to be late, especially for an airline flight. Also, know what has and hasn’t been published. Rapid Fire Round.

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The Death of the Press Release.

Maxim Behar

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. Only a few dozen Samsung Galaxy Note 7 phone batteries “exploded,” a tiny fraction of those produced, but many airlines still prohibit the phones on board.

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6 Social Media “Musts” for Crisis Communication

Cision

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Columbia Journalism Review reports that 59 percent of journalists are on Twitter.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

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Will you fly on a Boeing 737 Max?

David PR Group

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

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#RaganDisney Recap: Social Media Sins & Wins

Cision

Yesterday, CEO of Crescenzo Communications Steve Crescenzo kicked off the #RaganDisney Social Media Conference for PR, Marketing & Corporate Communications at Disney World in Orlando, Florida. Southwest Airlines. They used brand journalism to create content that will make them come to you. Lowe’s. Conversational.