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Behind the Headlines With Howard Stutz

Cision

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? I don’t like to be late, especially for an airline flight. Also, know what has and hasn’t been published.

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6 Social Media “Musts” for Crisis Communication

Cision

Within minutes, the airline acknowledged the situation on Twitter and Facebook. The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Columbia Journalism Review reports that 59 percent of journalists are on Twitter. ” 3.

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The Death of the Press Release.

Maxim Behar

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. My advice: if you know how to write it, tweet it. At the same time, a post on Facebook can be solved with a mouse click.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48
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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

The classic example of this is an airline that has an untimely delay with a plane and passengers stuck on the tarmac – and mentions on social media and news explodes. Other tools have offered coverage spikes for years. These do take up processing and storage powers, so some vendors slap on additional costs. The first “finding” in the report?

Employee 141
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Company Bites Journalists…Again

Sword and the Script

Since you said “sorry” everyone will just write you off as having made a dumb move – they’ll never suspect this was a premeditated marketing campaign. A month earlier the Wall Street Journal reported Urban Outfitters needed a “ wardrobe refresh ” after yet another lackluster quarterly earnings announcement: …shares dropped by 8.8%

Company 110
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How Can Old School Strategies Counter Disinformation? – Ellen Crane

Ethical Voices

And then after that, I really did a variety for the first part of my career of corporate and agency. I worked for American Airlines, for Hill and Knowlton, a real estate developer, law firm, national restaurant chain, and then I started my own firm. Then I went back to corporate America. I had it for about 15 years.

Ethics 52