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Sustainable Caribbean Getaways

5W PR

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? What about a local gym owner posting photos of members stretching upside down in their black spandex? Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly.

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5 Ways to Engage With Word-Of-Mouth

Cision

This post is based on information in our “ Build & Evangelize Your Community With Word-Of-Mouth Marketing.”. Word-of-mouth marketing (WOMM) comprises traditional media relations, engagement with audiences through social, influencer relations and customer evangelist programs. Southwest Airlines excels at creating triggers.

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Getting hired and ahead in marketing and PR

Stephen Waddington

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. There are 300 people working for the airport and more than 3,000 people on the site working for airlines and retailers,” she said. I’ve worked on communications, marketing and sales.”

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5 Ways To Turn Negative Press into Positive PR

ImPRessions - Crenshaw Communications

The resulting press was positive, noting the company’s proactive steps and Nest’s smart smoke detector was back on the market shortly thereafter. It could be argued that no sector suffers the brunt of customer and media criticism as often as the airline industry. Rally the base. The resulting coverage won the day.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. may not need to market themselves as the demand is already there.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. Ritz-Carlton.