Agency Journalism Media Relations Product Launch 
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
ImPRessions - Crenshaw Communications
DECEMBER 4, 2018
Filling PR agency positions is harder than in the past, when press relationships, networking ability, and writing chops were all that mattered. Specialized agencies have specialized needs. Take my agency; we focus on tech PR, with a particular focus in B2B technology. How would you support a product launch for [insert client]?
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ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Their cost range is well within $300 for the packages offered.
ImPRessions - Crenshaw Communications
JANUARY 3, 2019
If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation.
ImPRessions - Crenshaw Communications
MAY 31, 2016
When it comes to the media relations piece of communications, having the right journalist contacts is useful. The more important set of contacts, at least among agency professionals, may be the client types who remain loyal to a PR professional even as they change careers. PR is about who you know. This may be the worst.
Bianchi Biz Blog
AUGUST 17, 2023
Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. And it’s not like hosting your own technology showcase for media at your own venue. Reach out to media and influencers with whom you already have good relationships. We have a booth booked!” And maybe you will!
Shift Communications
NOVEMBER 16, 2016
Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. Here are some media tips to get started: For Business Press, Think Verticals. That’s where we come in. Emily Adams. Account Manager.
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