Agency Ethics Healthcare Media Relations 
Ethical Voices
SEPTEMBER 26, 2022
She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.
Scott Public Relations
JULY 13, 2023
The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions. Regardless of geographical location, many (46.7%) agencies believe that the demand for their services will be higher this year than in 2022.
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Sword and the Script
AUGUST 29, 2020
Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.
Ethical Voices
JUNE 12, 2023
I’ve brought that lens to the agency space and as a consultant. What is the most difficult ethical challenge you ever confronted? I have been on the client and agency side of the relationship. The easiest way out is one of the two paths that a lot of agencies take. How do you tell a story? It lacks originality.
Solo PR Pro
NOVEMBER 10, 2020
So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner.
Stephen Waddington
MAY 3, 2022
Sussman suggests that public relations practice emerged following the First World War as a way for corporations to defend themselves against public criticism and political attack. Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public.
Communications Conversations
MARCH 29, 2019
I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Over the last two years, Amelia has played an integral role in shaping how our agency approaches influencer engagement in the healthcare industry.
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