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The Importance of PR in Shaping Media and AI Perceptions

5W PR

Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. Discriminatory algorithms can further social inequalities and privacy breaches are a growing concern. The post The Importance of PR in Shaping Media and AI Perceptions appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Privacy 78
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

Brands and agencies are misaligned on disclosure expectations According to Muck Rack, “21% of agency PR pros say they never disclose their AI use to the clients. While] only 6% of pros at brands think that’s the right move,” this calls to mind larger conversations around transparency and ethics.

Report 182
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New international ethical principles for PR welcomed, education and enforcement required

Stephen Waddington

A cross industry group of international PR associations has developed a common set of principles for ethical practice. The move resulted in the agency closing. My agency, Ketchum is a member of the PRCA, and I’m a personal member of the CIPR. Ethics must be at the core of our activity.

Ethics 95
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Facebook And The Perils Of Opposition PR

ImPRessions - Crenshaw Communications

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. But when the heat is on, it’s easy to blame the agency. So, was Definers ethical?

Facebook 224
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[Checklist] AI compliance for PR pros

Landis PR

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. Compliance involves safeguarding user privacy, avoiding biases and maintaining data security. Protecting data privacy : PR pros often handle sensitive client information.

Privacy 64
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Social media updates: Instagram caption polls, TikTok’s silent fallout & LinkedIn introduces Sponsored Articles

Prohibition

These changes include new content policies and enhanced protections, and for marketers it’s important to consider target demographics in terms of their safety and privacy. It’s a reminder that responsible and ethical marketing practices are pivotal in this evolving digital landscape.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. Career paths will evolve.

Agency 84