Cision

OCTOBER 16, 2017

What are the big trends you are seeing in that direction? Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

AUGUST 6, 2019

Editor’s Note: The Book Clubbin’ series recaps business and marketing related books read by the PR 20/20 team each quarter as part of the agency book club. Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Commit to change.

Marketing 40

Marketing How To Customer Service Groups 40

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Graphic designer / visual storyteller. Customer service? Some roles to consider on your marketing dream team : Content writer. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Last week’s post covered the trend of data-driven storytelling in PR. Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. But where does the data come from?

Storytelling 149

Storytelling Data Survey Financial 149

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 198

Marketing Content Marketing Data Social Media 198

NewsWhip

JUNE 10, 2021

It comes down to every customer service interaction. Are you involved with that or does that get outsourced to other departments, or are you guiding that, or is there a PR agency involved? 18: The future of storytelling in healthcare communications. Chris: We have to be aware of everything, quite frankly. Chris: Yeah.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

5W PR

SEPTEMBER 19, 2023

Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR. Brands can participate in online discussions, respond to customer queries, and address concerns promptly. Brands that can tap into trending topics or create shareable content have the potential to gain massive visibility.

Viral 78

Viral Digital PR Storytelling Reputation 78

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. In a recent column on PRWeek , Ivan Ristic of Diffusion suggested that while AI might be good for data mining keywords across blogs and online publications to find trends for clients, it still won’t replace relationships that make the industry go-round.

Publicity 85

Publicity Training Technology Data 85

PR 20/20

MAY 23, 2017

As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Readwrite ( @RWW ): Insightful views on the latest tech trends. We don’t disagree.

Resources 53

Resources Marketing SEO Engineering 53

Cision

MAY 21, 2015

Mitch Joel will unravel the complex world of digital marketing and social media with the perspective of a digital marketing agency. Stay tuned to see how this interactive agency is making a digital difference. 13) Mike Stelzner. Social Media Marketing Podcast. The Six Pixels Of Separation podcast is also here. 44) Rick Mulready.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. 7: Lou Hoffman.

Social Media 98

Social Media Marketing Media Creativity 98

Stephen Waddington

NOVEMBER 19, 2017

The application of data in public relations isn’t a new trend. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. 5 Listening to conversations. Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164