Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Training 397

Melissa Agnes

OCTOBER 22, 2014

Some of the most important and rewarding work I do is in helping the public service sector, be it police agencies, fire departments, cities and municipalities, hospitals, emergency management departments and others, better plan and prepare for a crisis or emergency situation. The Law Enforcement Social Media Conference.

Conference 100

Conference Social Media Media Crisis 100

Stuart Bruce

JULY 23, 2017

.” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when a report starts “Social media is still a relatively new marketing channel”. Those of us using Usenet, email discussion lists and bulletin boards in the early 90s for PR and marketing can confirm they were both social and media.

Social Media 68

Social Media Media Customer Service Corporate 68

Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it.

Reputation 137

Reputation Brand Branding Customer Service 137

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Prohibition

DECEMBER 9, 2021

In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough. What will happen if a crisis does happen. Use all your communications channels.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Because your customers and prospective customers get a vote. Organizations that invest in social media advertising of any volume will find, it’s worth your while to bring a cross-functional team together. and use data to execute?

Advertising 60

Advertising Advertising Social Media Twitter 60

Solo PR Pro

OCTOBER 16, 2018

Gayle Lynn Falkenthal, APR of the Falcon Valley Group , recommends: “Check all current plans and update for 2019, including your strategic communications plan, crisis communications plan, and anything else relevant. Rose of DKR Communications. Also, update editorial calendars for 2019.”.

Crisis Communications 127

Crisis Communications Trade Shows Crisis Customer Service 127

Onclusive

JUNE 29, 2018

How crisis communications has changed. Heidi kicked off the webinar by highlighting how social media has fundamentally changed crisis situations from two-way feedback to all-way, rapid response conversations. A crisis can accelerate more rapidly and responses from your brand need to occur quickly.

Crisis 186

Crisis How To Brand Branding 186

Shift Communications

NOVEMBER 16, 2017

Since the advent of the social media era, handling criticism has been one of the top requests made of PR professionals and agencies by brands and companies. Legitimate critics will complain about their experience in a way that reveals a discernible issue such as long wait times, poor customer service, etc.

How To 84

How To Crisis Communications Crisis Customer Service 84

Melissa Agnes

JANUARY 27, 2015

There is currently a huge divide between police officers / agencies and the communities they serve. Yes, there are some police officers and agencies out there doing it right, but for the most part, there is chaos and confusion and negativity and frustration – on both sides of the divide. Tweet this!)

Community 100

Community Crisis Crisis Management Crisis Communications 100

Shift Communications

MAY 22, 2017

At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more. Social media management. For companies without an effective data science practice, crisis communications will be an ongoing trial. Machine Reading. Client announcements.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

AUGUST 28, 2017

Public relations, marketing, and communications aren’t known for their futurist perspectives. More often than not, we’re reacting to the latest and greatest, from crisis communications (when the news is bad) to rapid response/newsjacking (when the news is good). Next: The Basics of Prediction in PR. Christopher S.

Analytics 96

Analytics Software Technology Data 96

5W PR

JUNE 15, 2020

Brands need to have a vibrant and active social media presence today. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. That’s just a fact of doing business in the modern world.

Crisis 113

Crisis Digital PR Retail Reputation 113

Prohibition

JANUARY 7, 2022

But as disaster management experts and government agencies have learned over time, it is possible to prepare for disaster. Problems on social media. Whether it’s on Twitter or Facebook, companies are always liable to conflicts and problems on social media. Social media is a double-edged sword.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

5W PR

JUNE 6, 2017

Part of that will be in friendly and helpful service and part will be in integrity and honesty. If the crisis is something like your airline employees dragging someone out of his seat and off the flight because of a company policy. Word of mouth and social media can be the best referrals and ads you’ll ever receive.

Crisis 76

Crisis Publicity Policies Airlines 76

Waxing UnLyrical

APRIL 11, 2012

Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode. Take the time to develop a crisis communications plan. It’s a real relationship, people – you have to cultivate it.

Media Training 70

Media Training Crisis Training Crisis Communications 70

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners.

Government 103

Government Education Print Ethics 103

MaccaPR

OCTOBER 28, 2014

Four years ago, Shankman sold to Vocus his free HARO service, which, at the time , had a user base of 30,000 journalists and bloggers and more than 100,000 businesspeople and PR professionals! He has spoken to audiences in 22 countries on social media, publicity and marketing. Interviews Media Relations Event Marketing'

Interviews 54

Interviews Financial Social Media Crisis 54

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. I got up and asked them, “if that’s the case, why do we need PR agencies?”

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. My area of interest is in crisis communication. I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account.

Instagram 40

Instagram Privacy Guidelines Social Media 40

Waxing UnLyrical

MARCH 9, 2016

Who on earth in public relations, marketing or social media would hire me?! Learnings from social. My area of interest is in crisis communication. I checked my email, and Elliott from Customer Service at Instagram had messaged me back telling me to give the email address tied to the account.

Instagram 32

Instagram Privacy Guidelines Social Media 32