Agency Content Marketing Data-Driven PR Technology 
Shift Communications
NOVEMBER 24, 2014
Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
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Shift Communications
FEBRUARY 20, 2019
This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.
Shift Communications
JANUARY 26, 2016
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Casey Egan. Account Executive.
Shift Communications
JANUARY 25, 2016
This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.” Marketing Coordinator.
Shift Communications
FEBRUARY 17, 2016
Marketing Analyst, Marketing Technology. cta] The post Twitter’s New Algorithm appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Natalie Cullings.
Shift Communications
DECEMBER 31, 2015
Marketing Coordinator. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. We’ve found out which key metrics can get you the budget you need. Savannah Whitman.
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