Shift Communications

MAY 22, 2017

Industry publications and articles. Data science, machine learning, and artificial intelligence should make public relations easier for most companies, from predicting when customer interest will be highest to identifying potential crises and mitigating them before they explode. Client announcements. Coverage tracking and monitoring.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list. Amanda Monroe. Vice President.

Media 100

Media Data B2B Pitching 100

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations. Roman Greco.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

OCTOBER 24, 2017

This increased overall consumer engagement with the original article and more importantly, helped drive program sign-ups and conversions. cta] The post Recipes: The Missing Ingredient in Many Food PR Content Marketing Mixes appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

NOVEMBER 20, 2015

Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data. Arm them with a few of the data points from your client’s survey that they can easily insert into their coverage.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data. Arm them with a few of the data points from your client’s survey that they can easily insert into their coverage.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. cta] The post The Citizen Analyst Manifesto, Part 2: Curious appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

JULY 24, 2017

You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active. Additionally, it evaluates the tone of each article so you can keep track of media contacts who are on your side, and those that aren’t.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. The post The Citizen Analyst Manifesto, Part 2: Curious appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Used with permission.

Data 60

Data Viral Analytics Analysis 60

5W PR

JUNE 6, 2022

There are different types of performance metrics that companies can stay on top of with digital PR, such as their engagement rates on different platforms, the messaging and whether they’re effective with the customers, and more. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 29, 2015

From PR to Marketing: Why You Should Expand Your Skill Set. It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Martin’s Game of Thrones. Graphic design! Insert buzzword here]! Angie Goldman. Marketing Analyst.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Cognitive computing, machine learning, and massive scale databases solve these problems for us.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132