Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so. What are your company’s primary business goals for this year?

Data-Driven PR 195

Data-Driven PR Exercises Measurement Data 195

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Onclusive

AUGUST 15, 2017

You weren’t hired to be a yes-person; your company or client hired you to think critically and iteratively evolve your PR strategy based on observed wins and fails. Consider the size of your company when deciding how to measure PR effectiveness and whether or not you’re in need of a SaaS tool for PR attribution.

Data 170

Data Data-Driven PR Analytics Measurement 170

Onclusive

MAY 10, 2017

For example, at AirPR it’s all about PR attribution; we show PR professionals exactly how much site traffic results from a specific article or blog post, and how those visitors are interacting and engaging on their websites. PR is an essential business function and the sooner we acknowledge it, the more talent we’ll attract.

Trends 150

Trends Publicity Data-Driven PR Government 150

Shift Communications

DECEMBER 26, 2016

It does a deeper dive into Google data and trends, making comparisons and predictions based on historical data and results of real-life advertising and marketing campaigns. This can be useful for PR teams when deciding what information should be included within a pitch, as well as how that information should be positioned.

Google 98

Google Data Tools Pitching 98

Shift Communications

OCTOBER 30, 2014

A metric of any kind is a snapshot in time of where a piece of data is. For example, you can get a snapshot of how many people have viewed a bylined article, or get a snapshot of how many followers you have on Twitter. Analytics Data Data-Driven PR Marketing Metrics Strategy Training'

Analytics 161

Analytics Data-Driven PR Data Facebook 161

Onclusive

SEPTEMBER 20, 2017

But with PR attribution, one can see how efforts impact business goals and metrics aligned with the lower part of the funnel, such as whether those articles prompt downloads, convert leads into customers, and so forth. Make Data-Driven PR Decisions. That’s why AirPR was built.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Sword and the Script

DECEMBER 21, 2021

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Now, in the digital age, the quest is a business press article authored by an influencer: a reporter with name recognition and a large social media follower list.

Media 100

Media Data B2B Pitching 100

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Content Quality: Power Of Voice. Engagement: Reader Engagement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Content Quality: Power Of Voice. Engagement: Reader Engagement. Influence: Brand Impact. Katie Watson.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

MAY 22, 2017

Industry publications and articles. More broadly, machine reading and interpretation of unstructured text has the potential to simplify far more than just regulatory compliance. A significant portion of everyday work in public relations is dealing with unstructured text, such as: Client emails. Client announcements. Social media management.

Publicity 166

Publicity Analytics Data Advertising 166

Waxing UnLyrical

DECEMBER 7, 2015

That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year,” writes Derek Lyons for Business 2 Community. Have you read any recent articles that are helping you look ahead to 2016? ” Yea baby!

Data-Driven PR 40

Data-Driven PR Facebook Banking Writing 40

Shift Communications

AUGUST 25, 2017

Then, these links were ranked by total social engagements, analyzed and compartmentalized into one of 13 categories: social media , writing , media relations , marketing , advertising , SEO , careers , analytics , crisis comms , data/data-driven , events , influencers , and investor relations.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

NOVEMBER 20, 2015

Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data. Arm them with a few of the data points from your client’s survey that they can easily insert into their coverage.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data. Arm them with a few of the data points from your client’s survey that they can easily insert into their coverage.

Survey 60

Survey Data Pitching Report 60

Shift Communications

OCTOBER 24, 2017

This increased overall consumer engagement with the original article and more importantly, helped drive program sign-ups and conversions. The team then drove additional traffic to SlimmingWorld.com through a paid syndication campaign around a recipe earned media placement.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Another alternative is if you know which of your past articles were most popular, you can ask ChatGPT to brainstorm variations of these ideas. Or, what if your competitor has some great articles available online?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Shift Communications

JULY 24, 2017

You can use this data to prioritize platforms in your crisis communications plan, and to get a better idea of where your target audience is most active. Additionally, it evaluates the tone of each article so you can keep track of media contacts who are on your side, and those that aren’t.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. One of the driving forces of the citizen analyst is curiosity. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Shift Communications

NOVEMBER 16, 2015

See a meme on Facebook or a viral article? You question it, and want to see the data. You want to download the data and do your own analysis. One of the driving forces of the citizen analyst is curiosity. Your nature drives you to investigate, to dig, to understand the real story.

Data 60

Data Viral Analytics Analysis 60

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. Or, what if your competitor has some great articles available online?

Trends 105

Trends YouTube Video Social Media 105

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Prohibition

FEBRUARY 14, 2023

By leveraging data analytics, PR professionals can gain insights into customer needs and behaviour, track the success of their campaigns, and identify key performance indicators. Google Analytics 4 has taken data analytics to a new level, making data more accessible and easier to read.

Strategy 62

Strategy Brand Branding Technology 62

5W PR

JUNE 6, 2022

There are different types of performance metrics that companies can stay on top of with digital PR, such as their engagement rates on different platforms, the messaging and whether they’re effective with the customers, and more. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 29, 2015

From PR to Marketing: Why You Should Expand Your Skill Set. It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Martin’s Game of Thrones. Graphic design! Insert buzzword here]!

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

OCTOBER 31, 2016

At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Cognitive computing, machine learning, and massive scale databases solve these problems for us.

Analytics 60

Analytics Data Analysis Technology 60

Shift Communications

SEPTEMBER 18, 2017

What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.

Analytics 132

Analytics Data-Driven PR Data Software 132