Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors).

Tools 71

Tools SEO Analysis Google 71

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. It’s a daunting first task in PR. It’s gold-dust.

Tools 136

Tools Publicity Measurement SEO 136

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. They always use analytics to measure performance. Analysis: .

Blogging 110

Blogging Survey B2B Analysis 110

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Can your agency bring big ideas and execute?

Pitching 89

Pitching Report Software Survey 89

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. But before that, I worked for over ten years with three content marketing agencies and one in-house role. PRs appreciate Cision’s targeted search functionality.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Read more: Habits, Capabilities and Peer Reviews of the Modern CMO. Read more: 5 Datapoints from the CMO Survey for B2B Marketers.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be There are so many thoughtful contributions – from people working on both the in-house and agency sides. I see a few things. I see a few things.

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar.

Case Study 119

Case Study Software Data Web 119

Sword and the Script

JULY 9, 2019

I reviewed every single primary source listed here. I do encourage you to spend time reviewing those. An analysis of data shows the average email marketing open rate ranges between 16.74% and 21.09% across all industries and markets. Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Two percent, right?

Study 100

Study Marketing Data Analysis 100

Buzzstream

MARCH 21, 2024

According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digital PRs looking to find the relevant journalist to connect with. Why Build Your Own Media List? Curating your media list solves this.

Construction 62

Construction How To Media Google 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Why would you do this?

Internal 65

Internal International Data Media 65

Sword and the Script

NOVEMBER 14, 2017

Put that aside for a moment and consider: could there be a better way? That’s what 20 th Century Fox thought when it took a chance on George Lucas and his Star Wars idea. Marketing has made so many small incremental changes over time – think social, digital and content – that we’ve forgotten to pause and examine the effects.

Marketing 66

Marketing Content Marketing Insurance Insurance 66

PR Conversations

FEBRUARY 28, 2018

Let’s talk about professional PR development. That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. Co-founder, PR Academy. With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?)

Training 65

Training Ethics Data Analysis 65

PR Conversations

OCTOBER 11, 2018

Effectiveness in PR/communications practice usually involves thinking about evaluation and measurement metrics. I struck out on my own and set up a one-man band PR consultancy, Zude PR. This is not a good thing. David Sawyer. Almost five years ago now (was it that long?) Life is about the pursuit of happiness.

Communications 104

Communications Community Measurement Study 104

Prohibition

DECEMBER 13, 2021

The days when we could sit back, relax and hope for the best are long gone. In today’s 24-hour news culture, every embarrassing incident is reported in all its lurid detail, whether it’s true or not. Any company, big or small, can experience a crisis. There’s no getting around it! What is Crisis Management?

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. What’s ahead: Map your PR team workflow. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). PR teams need to adapt to the changing consumer.

How To 60

How To Software System Employee 60