Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. You can’t increase the price too much because retailers are making great private label products. Retailers have built strong store brands and they make high quality products.

Technology 61

Technology Marketing Retail Interviews 61

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail. Would the public empathize with celebrities who felt their presence was an implied endorsement of the brand, and perhaps blow back against Fiji Water?

Marketing 78

Marketing Viral Consumer Brand 78

Cision

JULY 20, 2015

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Being the best (or qualitatively better) didn’t generate a groundswell of conversation or lead to the success of any of these.

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

I knew why there was a photographer positioned there and I moved away as I said out loud that I didn’t want to be doing advertising for either.” 5 - From Red Carpet to Retail. Would the public empathize with celebrities who felt their presence was an implied endorsement of the brand, and perhaps blow back against Fiji Water?

Marketing 48

Marketing Viral Consumer Brand 48

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus seems very Mr Selfridge *, which isn’t surprising as its author Lew Hahn, was president of the National Retail Dry Goods Association. The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. McCargo, president of H.V.

Retail 40

Retail Radio Advertising Advertising 40

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

PR 20/20

JUNE 7, 2018

We may even get to a future where you get stuff you didn't even order—because a retailer anticipated your needs. They would have needed a huge TV or radio budget 20 years ago to do the same thing. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. Anticipating a grocery run? That's powerful.

Marketing 41

Marketing System Technology Google 41

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. This includes op-eds and talk radio Instruction : This comes in two forms. It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service.

Ethics 52

Ethics Communications Print Television 52