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5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

These five obstacles could prevent your small business from reaching its full potential. Trying to appeal to everyone typically wastes dollars and time – both of which are precious to small business owners. Frequently small business owners can’t tell you which of their efforts helped bring in the business.

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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. This affords businesses the opportunity to interact with its community in real-time. Image Credit: Pixabay.

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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising. More than 1.5

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What to Pitch in October

PR for Anyone

National Women’s Small Business Month. She started a nonprofit called Saving Promise. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. Organize Your Medical Information Month.

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Positioning Yourself as a Media Expert

PR for Anyone

That is her nonprofit. and of course, that exposes Grandma’s House of Hope, to multiple media opportunities, which at the end of the day, she’s looking to raise money for her nonprofit. Those are her homeless shelters. their meals in schools, where there were no schools, and there were just repeat opportunities.

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Marketing Giving

Mindful Marketing

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Black Friday, Small Business Saturday, Cyber Monday. Clearly that rationale doesn’t apply to most for-profit firms during the holidays, and it probably isn’t relevant for many nonprofits either. All together, GivingTuesday saw 3.6

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Looking Back Leads to APR Future

PRSay

For me, the pursuit of Accreditation shifted from a someday achievement to an educational priority when a vice president client, responsible for all marketing and public relations, asked me: “Do you agree that marketing is basically advertising and public relations is creating a buzz?”. This oversimplified description stunned me.

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