Advertising, Meeting, Newspapers and Storytelling

Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. The post Spotlight on a Solo PR Pro: Meet Bernadette Adams Davis appeared first on Solo PR Pro. Starting as a solopreneur.

Meeting

Meeting Journalism Employee Storytelling

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate

Corporate Examples Storytelling Brand

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. A lot of people would go into that same meeting and say nothing really happened here.”. Newhouse School.

Wireless

Wireless Storytelling Radio Analysis

Behind the Headlines With Brandon Puttbrese

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Start simple by asking: Who cares?

Crisis

Crisis Reputation Study Social Media

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. At the bottom of the list: oral communications and presentation time and meeting management, and technical aptitude, such as coding and SEO. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information.

Survey

Survey Industry Leadership Study

The Art of Selling in Public Relations

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent. Not really.

Publicity

Publicity Construction Agency Advertising

How to land a story in top-tier publications

The Hoffman Agency

FEBRUARY 1, 2021

I once had a client stand up in a meeting, bang on the table, and bellow, “ For Christ’s sake — how difficult is it to get in The Times? ” The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising. Advertorial versus editorial. It takes them knowing you.

Publicity

Publicity How To Agency Pitching

It Is About Helping People – Sandy Young

Ethical Voices

OCTOBER 24, 2022

These are all individuals who are fighting to make ends meet. So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. The great majority of individuals don’t discuss their salary or how much they spend on everything day to day.

Ethics

Ethics Interviews Advertising Advertising

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing

Marketing Content Marketing Data Social Media

22 PR Rock Stars of the Future

Communications Conversations

MAY 3, 2016

When you meet Justin, you know there is something special about him. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. Justin McClanahan, @MNrube. Nominated by Kristie Aylett, Tulane University.

Sports

Sports Leadership Internal International

A PR Intern’s Guide to Agency Lingo

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark. Heads down – This phrase does not refer to low self-esteem.

Agency

Agency Internal International Pitching

Maxim Behar for the Indian Valasys Media: PR Pivotal to Effective B2B Communication

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. And my desk was located in between the Watertop and refrigerator, where I used to meet my clients. He said, no, let's meet then. It's really a merger.

B2B

B2B Communications Media Newspapers

PR Winners: The Best Stories of 2018

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

First came a White House meeting, followed by a CNN town hall and a 17-minute school walkout in March. Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers.

Fashion

Fashion Reputation Social Media Brand

#18: The future of storytelling in healthcare communications

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare

Healthcare Storytelling Communications Local

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations

Media Relations Media Print Newspapers

PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups

Groups Internal International Conference

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Mass communication aims to meet these needs. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always).