measurement-month-pr-team-ready 
NewsWhip
JULY 21, 2021
Before we all gather around our TVs to watch the opening ceremonies, we wanted to get a sense of how the Games were resonating with the media and the public by measuring the current top stories, looking at both the positives and negatives that have emerged in the last month. We’ll look at the swim cap ban first.
ImPRessions - Crenshaw Communications
MAY 29, 2018
The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy. The fortunes of a company and its PR agency are inextricably linked, and a good PR team must have the confidence and courage to deliver bad news when necessary. After all, PR pros are in the communications business.
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ImPRessions - Crenshaw Communications
AUGUST 24, 2018
If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Creating a high-profile PR plan can be daunting if you haven’t done it before. Here are some fundamentals that will guide you in crafting a winning PR program.
Cision
NOVEMBER 1, 2016
Yet, despite his enthusiasm for this integrated approach, one of the attendees lamented it’s too bad they’d never convince his executive team to implement it. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I’ve actually been working in PR for more than 20 years.
Cision
APRIL 18, 2017
To get the most mileage out of your PR content, it’s important to create a content hub that’s been strategically planned to focus on keywords your prospective clients use when researching their purchase options. If you already have a list of vetted keywords from your marketing team to work from, skip ahead to step two.
Shift Communications
MAY 3, 2016
Consider just the last month or so: Facebook dropping a bucket of APIs on the world. We started to notice the move towards more widespread marketing technology adoption in our client base in the last 18 months. Keeping pace with the rate of change in marketing technology has become a full time job. But it doesn’t stop there….
Cision
OCTOBER 16, 2017
The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.
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