ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility. The original concept was elaborate and involved an online petition, local-market events, Census data research, and street leafleting to create attention. Make it flexible.

Writing 130

Writing Comparison Product Launch Leadership 130

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. Remind your prospective customers about your product or service and how it will benefit them to drive increased curiosity and awareness.

Consumer 52

Consumer Marketing Social Media Instagram 52

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. Local citations are a great way to link to your business online. Local citations could be in the form of business directories, social media mentions, photo citations or video citations. They help you improve your SEO and gain organic traffic.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

JUNE 8, 2022

We work strategically to craft the perfect story and tell it through a range of media – from national to trade to local markets. In most cases PR teams will coordinate with their counterparts in marketing to prepare for and support product launches and other news. What PR Is Not: Paid Advertising. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. 10. There are people who are already familiar with your brand or product and have a large following of their own. Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 20, 2022

We’ll also see the metaverse become a fixture across integrated marketing and PR programs, from product launches to product placement. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Global vs local. Local PR agencies, on the other hand, have a deep understanding of the local market, culture, and consumer behaviour. Single PR project. Generalist vs specialist.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105