Burrelles Fresh Ideas
OCTOBER 3, 2023
The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Parents must exercise their responsibility to protect their child’s interests — both financially and emotionally.
PR for Anyone
SEPTEMBER 1, 2021
I know of no better way to do this without paying for advertising. So things related to the New Year, healthy habits, healthy eating ,exercise, organization. What predictions are you making for your industry for that year? There are no excuses not to pitch the media and not to get massive visibility for your business. PR FOR ANYONE.
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Stephen Waddington
MAY 19, 2020
Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Radio, television and streaming are also holding up or growing. Established examples include Joe Wicks’ daily exercises, Martin Lewis’ financial information and Sophie Ellis-Bextor’s disco sing-a-longs.
Doctor Spin
APRIL 4, 2023
David should leverage the surprise element and not advertise his advantage beforehand. ” (Stupid majority vs Apple) “Websites and apps can’t produce movies and television shows!” This exercise often demonstrates who wins and loses the war for attention and trust—right now. How do you know the difference?
Mindful Marketing
MARCH 27, 2022
by David Hagenbuch - professor of Marketing at Messiah University - author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. Also, in case you’re thinking that Snoopy is MetLife’s mascot, the dog is gone.
Sword and the Script
FEBRUARY 20, 2018
As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. Here’s a simple exercise to show the power of a brand. Today he’s on his own. He’s hung a shingle and runs a consultancy focused on marketing technology.
Sword and the Script
JUNE 26, 2018
That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.
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