Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

NOVEMBER 19, 2017

Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Explore how other organisations in your market or sector use storytelling as a means of engagement. #7 Action: Read widely and consume a variety of media.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

MARCH 22, 2016

Our “thought leader” had made it to the end of the webinar with a couple thousand customers and prospects logged on, only to tactlessly pitch her services in response to a routine question. The advertising pitch today has transition to a talk about storytelling. Profitability and PR Pricing Evolution.

Survey 60

Survey System Trends Small Business 60

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. What’s changed is that communication, that storytelling used to be about one-third marketing and two-thirds sales; now those shares have flipped. You don’t need to be a big shot so send us a pitch ! 1) What has changed the most about marketing over the course of your career?

Marketing 63

Marketing B2B Print Technology 63

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Many platforms are already leveraging machine learning in a meaningful way, and our own work with hyper-personalization and advanced recommendation engines (think Amazon suggesting similar products when you shop) has exploded.

Marketing 176

Marketing Employee Content Marketing Training 176

NewsWhip

JUNE 23, 2021

This is not going out to a camping site where you’re going to pitch a tent, pack it up when you’re done, we’re talking about highly engineered permanent structures. You need to really establish the set of facts rooted in research engineering and science, which infrastructure is, you need to use that to your advantage.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Audiences know the difference.

Writing 200

Writing Communications Marketing B2B 200

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Also see PR and Storytelling; Off Script No. 2) Microtargeting augmented by social surround sound. 3) Emotional connection with customers.

Social Media 98

Social Media Marketing Media Creativity 98