Maxim Behar
JANUARY 28, 2024
Maxim Behar: Good morning to Radio Focus! The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. Just 20 years ago, if I had said something on Radio Focus, there would be no one to react to it. Host: Welcome! 90% are undeniable advantages.
Cision
MARCH 4, 2016
The Bush campaign used conventional advertising. The large TV commercial, the radio spot and the billboard have long been fundamental to political campaigns. Local TV and radio generate big revenue from those spots. I stand on a soapbox way too often saying that the marketing mix is shifting. But this election is proof.
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Cision
OCTOBER 6, 2016
Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. Is that why we call them news clips?”
Stephen Waddington
MAY 19, 2020
In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are the areas in which I think we need to focus our energy in skills and learning and development.
Cision
MARCH 24, 2017
Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications.
Maxim Behar
OCTOBER 19, 2022
Of course, radio stations have direct lives all the time to be able to engage their listeners. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. These are important things because television lives off advertisers.
Cision
JULY 20, 2015
The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Extraverts get their energy from interaction with people and the external world. Kids tend to have more energy than their parents.
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