Advertising Customer Service International Survey 
5W PR
OCTOBER 20, 2020
A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.
Sword and the Script
NOVEMBER 5, 2019
This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?
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Sword and the Script
JANUARY 3, 2023
Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Marketing is focused on promoting a product or service in order to sell it. You can find the survey answers from 483 communicators here: PR measurement. This is another “it depends” answer.
Burrelles Fresh Ideas
MAY 23, 2023
Dentsu recently came out with a survey regarding consumers’ summer travel plans. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. According to AAA data , Europe and Canada are the most popular international destinations.
Cision
MAY 6, 2015
Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.
Burrelles Fresh Ideas
JUNE 6, 2023
Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.
Stephen Waddington
DECEMBER 30, 2019
The report provides an international perspective on the challenges facing the PR business. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. ICCO consists of national PR trade associations in 55 countries. It’s a theme that Topi?
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