Advertising Corporate Download Financial 
Shift Communications
JUNE 19, 2017
Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. An EU citizen visits a Canadian company’s website and fills out a form for a white paper download. GDPR stands to impact advertising companies most of all.
Shift Communications
NOVEMBER 18, 2014
Through concurrent trends such as social network advertising, the rise of mobile and increasing consumer breaches along with events like Snowden/NSA, individuals are now aware of the value of their data and are expecting corporations to be held accountable. For more expert tips and takeaways, download the full eBook.
Stuart Bruce
MAY 20, 2016
The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.
Sword and the Script
APRIL 2, 2019
In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”
Bianchi Biz Blog
APRIL 29, 2024
As one of the world’s leading international financial centers, it boasts a prime geographical location, a gateway to Mainland China, and acts as a conduit for global enterprises looking to tap into the vast Asian markets. International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations.
Doctor Spin
DECEMBER 21, 2023
Corporational Determinism—The New Paradigm for Product Launching. In terms of structure, make sure everything is easy to find (and download) with a few clicks. Disclosing corporate information can be a delicate process with many stakeholders—especially regarding legal considerations or C‑level quotes. 1 Silfwer, J.
Stephen Waddington
NOVEMBER 27, 2018
2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. 4 Shift of budgets from marketing to public relations Marketing spend continues to migrate away from big budget advertising campaigns and towards public relations activity.
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