Advertising Consumer LinkedIn Viral 
Sword and the Script
APRIL 30, 2024
He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). This is a deceptively simple fact, but it has a profound implication for advertising.
Waxing UnLyrical
FEBRUARY 26, 2013
A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.
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Cision
NOVEMBER 30, 2015
It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. LinkedIn demonstrated this last month when they revealed that only one of four LinkedIn users is an active user. Practical Value. Conclusion.
Prohibition
JANUARY 23, 2023
Strong visuals or animation, supported with powerful audio, captivates audiences and can generate genuine feelings of sentiment among consumers towards your brand or business. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. Videos are also a great storytelling device.
Prohibition
NOVEMBER 9, 2021
These days, customer acquisition, retargeting, retention, and support are all being carried out through social media channels across the whole consumer experience. Paid social advertising has evolved into an integral part of advertising on social media platforms. Hence, the popularity of paid social. What is Paid Social?
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.
PRSay
OCTOBER 25, 2017
Market research is vital to understanding how target audiences consume info,” said Haworth. Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. What’s driven the convergence of PR + marketing + advertising?
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