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Financial Stardumb?  Celebrities Endorsing Investments

Mindful Marketing

Cryptocurrencies recently tapped celebrity associations with great success, but a notable bankruptcy and the industry’s slide have led to serious financial fallout for many investors. That’s why there are crowds of royal watchers and television shows like Basketball Wives. Babe Ruth promoted tobacco products.

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Should Anyone Advertise Alcohol?

Mindful Marketing

Most of us are familiar with the risks of excessive alcohol consumption , which can lead to everything from disease (heart, liver), to poor mental health (depression, dementia), to social problems (broken relationships, unemployment), to DUI accidents (serious injury, death), all of which enact high financial and other costs on a country.

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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 89
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83
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Measuring Public Relations

5W PR

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

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How COVID-19 will impact PR practice and skills

Stephen Waddington

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151
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What Lies Ahead for Public Relations in 2018?

PRSay

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Tech companies have made huge financial bets on all of these innovations. the blink-and-you-miss-it nature of Snapchat).

Publicity 167