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The Anatomy of an FDA-Approved Tweet

ISEBOX

In case you missed it, we recently discussed the FDA Guidance on advertising via platforms like Twitter, Google Ads, and anywhere that characters are limited to make posts short and sweet. Facebook + Instagram for social media = Powerful engagement. Read Time: 2 minutes. The Core: Balanced Benefit and Risks Information.

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Getting serious about the social science of public relations

PR Conversations

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions.

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How to Develop Meaningful PR Measurement

Waxing UnLyrical

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

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Getting serious about the social science of public relations

PR Conversations

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions.

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Getting serious about the social science of public relations

PR Conversations

The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. Occupational psychology has many crossovers with internal communication and employee engagement. I could probably construct half a dozen or so propositions.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119
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What social media trends do you see in 2019?

Communications Conversations

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Did you know 5B emojis are sent each day on Facebook Messenger? Brands are continuing to hone their internal social media processes as they continue to mature. We’re at 2,823 emojis and counting!