Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. A company might market two kinds of similar or complementary products using vastly different labeling and advertising. Brand Extension.

Brand 109

Brand Branding Publicity Consumer 109

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Communications Conversations

OCTOBER 25, 2018

Internally, I’m having less and less of the conversation with my work colleagues defending social as not a free medium. Brands are continuing to hone their internal social media processes as they continue to mature. But, it means that the C-suite has finally put their money where their mouths are.

Social Media 89

Social Media Trends Media Instagram 89

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Construct buyer personas. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements.

Marketing 53

Marketing Software eBook Technology 53

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. Every piece of content has to thoughtfully constructed and delivered.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. As Kirstene Stewart states, “Homogeneity is a creativity killer.”

Employee 40

Employee Internal International Corporate 40

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. A poorly constructed online press area will turn off many journalists, especially if finding contact information is difficult. Hire Interns.

Web 40

Web Pitching Local Report 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

“If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Selfie contemplations! Toni Muzi Falconi and Stuart Ewen. ” Stuart Ewen. By Toni Muzi Falconi. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40