Advertising Comparison Financial Marketing 
ImPRessions - Crenshaw Communications
SEPTEMBER 6, 2022
Already, Facebook parent company Meta has warned of an advertising slowdown. In the UK others speculate that businesses will “trade down” to PR by cutting more expensive marketing programs. What the data shows about marketing in a recession. Yet why should anyone take a PR person’s view on this?
PR in High Definition
MAY 31, 2017
In the last few years, we’ve seen PR teams manoeuvre themselves closer to ‘core’ marketing skills. Whilst the marketing automation revolution has led to a formalisation of marketing measurement for inbound, the concept of sourcing MQLs has led many PRs up the garden path. Again, this is true and not true. Neither are SQLs.
Sword and the Script
SEPTEMBER 1, 2020
The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” The data for their report comes from scouring published financial reports. Here are a few data points that drew my attention: Market size and scope : “$4.5
Prohibition
NOVEMBER 9, 2021
Over the past few years, there has been a significant advancement in social media marketing. Paid social advertising has evolved into an integral part of advertising on social media platforms. However, one thing is certain: No marketing strategy is complete without some form of paid social media. What is Paid Social?
Sword and the Script
APRIL 2, 2019
It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The legal community, and more specifically the in-house effect on law firms bear insight.
Sword and the Script
MAY 8, 2018
Marketers are relatively upbeat about the economy and growth prospects over the next 12 months or so. It’s a survey I’ve followed for several years as I usually find the benchmarks, particularly around marketing budgets, useful. Here are five points I think are relevant for B2B marketing leaders. of revenue in marketing.
The Resolution Blog
JANUARY 8, 2018
The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Yes, they can help you add a financial value to your reporting. What if what we know in marketing is holding us back? Check out my post to find out how.
Expert insights. Personalized for you.
296 
Let's personalize your content