Advertising Company Infographics White Paper 
ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”
Sword and the Script
SEPTEMBER 10, 2020
Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Yet the latter is much better suited to the consultative sales cycle many B2B tech companies espouse to employ. It works too. million.
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Presspage
NOVEMBER 6, 2017
What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons.
Cision
APRIL 20, 2015
It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! It’s the well-known press release and media kit.
5W PR
NOVEMBER 2, 2016
Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. With most of these ads being ignored, companies have to find other ways to target their shoppers. Highlight company achievements. Ultimately, PR is self-serving.
Shift Communications
MAY 14, 2015
We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I n other words, when it comes to marketing, what are more “traditional” B2B companies doing these days? At SHIFT we’re big proponents of data-driven PR.
Beyond PR
APRIL 19, 2016
“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing. The evolution doesn’t stop there, though.
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