Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. 3 PR Trends in Tactics, Measurement and Organization.

Survey 103

Survey Media Relations Corporate Communications 103

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Why then, does marketing need more white papers, landing pages and registrations?

Content Marketing 71

Content Marketing Social Media Marketing Media 71

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. As marketers we instinctively want to put a gate on content as a means to measure short-term impact. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 74

Survey Trends Communications Storytelling 74

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Engine 4: Measure, iterate, and improve over time.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption. It works too.

B2B 113

B2B Consumer Marketing Survey 113

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Instagram only allows links in a post when it’s a paid advertisement. Measurement tools only go back 30 days. Of course, your competition and other brands have the same opportunities. You only get one link in your bio, so make it count!

Social Media 40

Social Media Pinterest Media Marketing 40

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “Almost 10 years later, what are some measurable outcomes from participating in PR Conversations? “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81