Advertising Communications Data-Driven PR Trends 
Shift Communications
DECEMBER 4, 2017
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. If there’s one theme that unifies all the trends, it’s acceleration. With that, let’s look quickly at the trends we’ll be investigating in this series. The 2018 PR Mega-Trends.
Sword and the Script
DECEMBER 21, 2021
Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.
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Shift Communications
JANUARY 2, 2017
Three mega-trends are already on their way and will arrive at our industry’s shores before the year is out. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them. Content Shockwave.
Shift Communications
DECEMBER 26, 2016
Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Here’s a quick overview of how each can help support your PR program. Google Trends. The homepage generates Trending Stories in real time as they are happening, which PR teams can help use to optimize rapid response opportunities.
Shift Communications
NOVEMBER 10, 2014
You can use the data provided in Facebook’s Audience Insights to better inform paid advertising targeting and drive content decisions by creating more of the kinds of content your audience likes. The tool gives you a detailed timeline of impressions and engagement rates for every Tweet, as well as follower trends and demographics.
Shift Communications
AUGUST 25, 2017
Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. For example, analyzing top-performing posts within an industry will uncover apparent trends. To test this process, we wanted to see what type of communications-related content resonates. The Solution.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Christopher S.
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