Cision

AUGUST 23, 2017

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. However, not all of them may be the key to boost your digital PR.

Digital PR 251

Digital PR How To Small Business Analysis 251

Presspage

JANUARY 23, 2024

Digital transformation in PR Jan-Willem Schalkwijk, CEO of Presspage, explains why digital transformation is such a relevant topic in the industry right now, and why it is at the heart of the new campaign: ‘These days, a high-impact communication storm can develop overnight. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. . ” That sounds remarkably like Digital PR.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. . ” That sounds remarkably like Digital PR.

Marketing 100

Marketing Digital PR Enterprise Technology 100

Burrelles Fresh Ideas

AUGUST 2, 2023

Television , with its visual storytelling capabilities and wide viewership, remains a powerful tool for conveying messages to a mass audience. The captivating nature of television programming attracts viewers, allowing PR pros to deliver impactful narratives and brand stories that resonate.

Radio 75

Radio Television Media Local 75

The Proactive Report

JANUARY 13, 2016

Goals for publishing brand content. There is no doubt that we’re seeing a change in how the public responds to brand content. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. . ” That sounds remarkably like Digital PR.

Marketing 100

Marketing Digital PR Enterprise Technology 100