Shift Communications
SEPTEMBER 13, 2017
The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. According to a working paper from the National Bureau of Economic Research, the market share of shadow banks in the mortgage market nearly tripled from 2007-2015. What does Shadow Banking mean for a financial PR program?
Stephen Waddington
MAY 17, 2020
A perspex shield, like you used to find in banks and post offices, has been fixed the length of the counter. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct. Advertising revenue will follow where it hasn’t already.
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Solo PR Pro
FEBRUARY 1, 2022
After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. I didn’t have money in the bank or a fancy business plan. My niche is still media relations.
Cision
JULY 26, 2017
Here is a list of categories and selected subtopics (note that there are specific targeting opportunities within each subtopic as precise as “Likely to dine at Starbucks,” and “Bank with Fifth Third Bank.”): Auto -> (loans, owners by vehicle type). Up until now, it has not been very easy to advertise on the Snapchat platform.
Sword and the Script
AUGUST 13, 2019
The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. March 4, 2019: Reuters reports that Cision is shopping for a buyer.
Contently - Strategy
OCTOBER 1, 2018
They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent. I was part of the sales team at Google that helped launch SiteLinks to advertisers. That stat is burned into my brain forever. Hurray, me.
Burrelles Fresh Ideas
JUNE 13, 2023
A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.
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