Sword and the Script

SEPTEMBER 11, 2018

A client of one of my clients said that at a seminar and it really captures the sense for the pace of change. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or. Looking for a content marketing agency partner that can both bring. Two is the new five. Talk to Us !

Software 97

Software Comparison Measurement Content Marketing 97

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me.

Education 107

Education Course Nonprofit Resources 107

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Research brands, organizations, and agencies that could be a match.

Education 41

Education Energy Community Brand 41

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Agencies know it, but they’re pushed to lower costs by CMOs that want to pretend cheaper is always possible and desirable. And yet, there are problems. Erik Sherman, freelance journalist and writer.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. The concept is simple: for a small fee, the dojo provides a place to serve pizza and birthday cake, and then the karate instructor takes a dozen or so kids attending the party through a karate seminar. Give our services a try.

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. So, this is an interesting place for your seminar and starts to really map that. Companies have scaled back their advertising. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78