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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. 3D printed cupcake anyone?

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

Additionally, three-quarters of companies using highly personalized marketing content report growing market share, according to McKinsey & Company. Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. billion by 2027. Is your content strategy moving in this direction?

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A PR Agency’s take on Trade Show Trends

Konnect Agency

Returning from one of the biggest trade shows in the country, Natural Products Expo West in Anaheim California, we are providing a PR agency’s take on the tactics we saw brands deploy to ensure the greatest impact of the show and emerging CPG trends we saw on display. That’s happening weeks if not months before the show.

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The Multi-Industry Benefits of A PR Firm?

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. alone, revenue from the e-commerce industry was estimated to be around $905 billion, with expectations that it will exceed $1 trillion by 2027. In the U.S.

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The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. alone, revenue from the e-commerce industry was estimated to be around $905 billion, with expectations that it will exceed $1 trillion by 2027. In the U.S.

article thumbnail

The Multi-Industry Benefits of a PR Firm

Victorious PR

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. alone, revenue from the e-commerce industry was estimated to be around $905 billion, with expectations that it will exceed $1 trillion by 2027. In the U.S.