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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

Of course, the changes we see aren’t usually sudden. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. But in 2022, employee engagement will be the new recruitment. Corporate content has been booming for a while, but it 2022 will see a tipping point.

Trends 385
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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. Of course, this isn’t limited to new channels. Year of the employee.

Marketing 215
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

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Despite Twitter backlash, the Patagonia climate action resonated where it mattered

NewsWhip

Patagonia has always been at the forefront of corporate climate activism, and that continued last week when Patagonia founder Yvon Chouinard transferred ownership of the company he founded to a charitable foundation and pledged that all profits from the company would go towards fighting climate change. . Patagonia praised for climate efforts.

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Social media updates: Instagram increase transparency, TikTok dominates news & LinkedIn release 2023 best practice

Prohibition

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Facebook threatens to pull news. Step by step guide to create a corporate video for your marketing needs.

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10 Million Reasons to Make AI Education Accessible for Marketers

PR 20/20

These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. The Basic Plan comes with access to: Dozens of on-demand courses from industry experts. For marketers who aren’t ready to join the membership program, individual certification courses are available for $499 each.

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2022 PR Predictions

Landis PR

2022 will not stop posing challenges and creating opportunities for public relations practitioners no matter where they are based on the globe. ESG issues will be dominating corporate communications in 2022 and beyond.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. I see two broad trends for 2022.

Trends 52