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20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. 2022 is going to be known as the year of the employee.

Marketing 215
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Top skills of the 2022 social media professional–as told by the people doing the actual work

Communications Conversations

First how can “social media” AND “social media marketing” be skills? Similarly, “Instagram” and “Facebook” are not social media skills. Yes, social media pros do need to understand how to manage social ad campaigns. Community management. Super confused right off the bat.

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Barbara Rozgonyi Talks 2022 Sales Success Strategies on The Rainmaking Podcast with Scott Love

wiredPRworks

What does it take to really crush sales quotas in 2022? In a recent interview on “ The Rainmaking Podcast with Scott Love ” Barbara Rozgonyi talked about 2022 sales success strategies for business development reps [BDRs], account executives, professional service firms, startups, and small businesses. Sales is changing. Over to you.

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Experts Talk Social Media Trends for 2022 at AMA Chicago

wiredPRworks

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Social Media Trends for 2022 Expert Panel. Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world!

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How This PR Pro Is Helping Communicate Accurate Election Information

PRSay

It allowed people, during COVID, to have options [for how] to vote. Don’t pay attention to some meme you see on Facebook or Twitter. Come to our public meetings, where we conduct demonstrations of how the voting equipment works. Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Is that good?

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Six Social Media Secrets From Life Time and Noom’s Online Marketing Gurus

MaccaPR

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.