Mindful Marketing

FEBRUARY 12, 2023

During the 2022 game, there were 80 ads, only seven of which were for alcohol. The more often we see or hear something, the more likely we are to remember it, which is why television commercials rarely air just one time. With four Super Bowl ads, Michelob Ultra has achieved some significant repetition for its brand.

Advertising 93

Advertising Advertising Television Consumer 93

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster.

Meeting 93

Meeting Transportation Media Journalism 93

Mark My Words

NOVEMBER 29, 2022

Here are the biggest winners from I’m a Celebrity Get Me Out of Here 2022: Jill Scott’s life will be transformed after becoming Queen of the Jungle – and she is expected to make millions from new jobs, sponsors and business opportunities. For food brands he is a dream. Mark Borkowski said: ‘Owen will coin it in.

Financial 60

Financial Television Banking Fashion 60

Mark My Words

MAY 3, 2022

It is blaming everything from the war in Ukraine to people sharing passwords for its 200,000 subscriber dip in the first quarter of 2022, but more alarmingly it sheepishly predicts a loss of two million more users by July, despite gaining over four times that amount in the final quarter of last year.

Film 60

Film Advertising Advertising Consumer 60

Maxim Behar

NOVEMBER 23, 2020

If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. The reason is clear - advertisers are gradually withdrawing from everywhere - newspapers, television, radio to devote themselves to online media. Just us, not them. How will this happen?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. This can include the media, customers, employees, and the general public.

Interviews 106

Interviews Publicity Technology Social Media 106

Maxim Behar

SEPTEMBER 19, 2022

Now, in the year 2022, I know this may sound a little too much, but 20 years ago, these words told by a Bulgarian, and in St. As he sent me off and played with the brand-new Nokia model I had just bought, which had just been returned to me by the porter and clicked his tongue in amazement at this marvel of technology.

Newspapers 52

Newspapers Ethics Meeting Hotels 52

Maxim Behar

DECEMBER 16, 2021

The media failed to create, to brand and accurately represent. I remember that a month and a half ago we talked about this topic, there is no problem to have different opinions on television or in the media. Maxim Behar: I expect in 2022, the 7 most searched names on the Google search engine to be people who are in politics.

Google 52

Google Engineering Sports Comparison 52