Sword and the Script

APRIL 11, 2023

AI input optimization could evolve into a marketing specialization in the same way SEO did. That’s the whole point of advertising: control and visibility. Cision said PR Newswire published “ 75,000 press releases” in the Asia-Pacific region in 2022 which was a “7% increase from 2021.” Any “paid” placement ought to be guaranteed.

Software 78

Software Company Pitching Training 78

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. The survey polled, 2,400 senior managers (U.S.)

Survey 100

Survey Trends Marketing Creativity 100

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 59

Conference Marketing Analytics Case Study 59

PR in High Definition

FEBRUARY 18, 2019

Fast forward to 2022 and voice commerce sales are expected to be worth a combined $45 billion in the US and UK alone. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. In fact, Gartner predicts 30% of all searches will be done without a screen by 2020.

Engineering 67

Engineering Reputation Social Media SEO 67

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2022 through three primary sources of customer experience, cost reduction and new revenue. trillion in 2019, ramping up to $3.9

Conference 40

Conference Marketing Analytics Case Study 40

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Interesting jobs along the way : Worked in social, SEO and SEM in the early days at Risdall (where I first got to know Holly). It’s much more normal in 2022 than it was when I was coming up! Most of the folks I know come from the PR, comms or social media worlds. Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Communications Conversations

FEBRUARY 29, 2016

Almost four years ago, I wrote a post titled “10 skills the PR pro of 2022 must have.” 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. Four years later, a lot has changed. 2016 Skills of the PR pro of the Future. Opportunity here all over the place.

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. ,

Privacy 96

Privacy Google Advertising Advertising 96