Sword and the Script

AUGUST 30, 2022

I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.” The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers.

Publicity 85

Publicity Survey Enterprise Pitching 85

Communications Conversations

DECEMBER 7, 2021

The company isn’t quite satisfied with their current agency. And, in many cases, for good reason (often times it’s an agency that doesn’t specialize in social, so they’re a little out of their depth). If your team was stretched in 2021, was it worth it to post 30 times a month on Facebook? What isn’t?

Social Media 104

Social Media Media LinkedIn Facebook 104

Sword and the Script

MARCH 2, 2021

The deal with Brandwatch “is expected to close in the second quarter of 2021,” according to a press release. The tool has historically helped PR and marketing search through web content to find those pieces that are being shared the most or have earned the most links. BuzzSumo introduces journalist profiles.

Company 151

Company Tools Technology Software 151

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Mr. Larsen has filled that role since June 2021 after it was acquired by Cision. Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company has waffled through several name changes.

Software 78

Software Case Study Technology Tools 78

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. What are LinkedIn Events?

LinkedIn 62

LinkedIn B2B Marketing Advertising 62

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 193

Writing Communications Marketing B2B 193

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. 3) lack of employee experience (25%). to approximately $5.5

B2B 117

B2B Marketing Survey Software 117

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 22, 2020

Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000.

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Buzzstream

MAY 25, 2021

For our 2021 State of Link Building Report , we decided to delve deeper into content-led link building as a tactic to try and uncover as many insights as possible. Having said that, we’ve had a lot of success with this format at Aira and it’s one that appears to be gaining traction amongst agencies and in-house teams.

Infographics 160

Infographics Data Blogging Mobile 160