2020 Measurement Storytelling Web 
Sword and the Script
DECEMBER 22, 2020
Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.
Sword and the Script
DECEMBER 10, 2019
And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.
Communications Conversations
OCTOBER 10, 2019
Last week, the PR Daily folks released survey findings from a recent survey among comms types about 2020 budgeting (nice work, Ted Kitterman and team!). Not surprisingly (at least to this consultant), most PRs said budgets will remain flat in 2020. Yes, video storytelling is at an all-time high in terms of interest.
Sword and the Script
AUGUST 1, 2022
Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Most common comms measurement methods. Article: 80% of PR Pros Say Communication Gained Value in 2020 (PR News).
PR 20/20
SEPTEMBER 17, 2019
So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.
Contently - Strategy
MAY 13, 2024
The company first announced the move in February 2020—only to postpone the implementation timeline every year since. Google itself has announced it does not plan build “alternate identifiers to track individuals as they browse the web.” Google has reportedly been rolling out this shift for years.
Stephen Waddington
FEBRUARY 24, 2020
It’s a concept as old as the web itself but is something that very few organisations do well. The challenge for a B2B organisation’s marketing team lies in matching the news and storytelling values of the organisation with its prospects and customers. This isn’t journalism in the traditional sense.
Expert insights. Personalized for you.
178 
Let's personalize your content