Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media bias and PR ethics. PR measurement. always or “never”).

Survey 119

Survey Measurement Public Affairs Storytelling 119

Maxim Behar

JANUARY 24, 2022

It is so obvious that they will unify and work as a new business soon but for now, there is a constant dispute for leadership. The advertising industry claims to be the winner as they own media shops and creators, and so the digital experts as their leadership abilities allow them to create applications, tabs, and software.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

SEPTEMBER 18, 2020

Topics range from audience targeting, social media, partnership working, reputation, pitching to radio and community building through to public affairs, internal comms, leadership, coaching and the psychology of decision-making. How do you recommend planning and measuring success? How do you recommend planning and measuring success?

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

NOVEMBER 26, 2020

Leadership and differentiation: How can you use tools for competitive advantage? In each of the three use cases that I’ve cited there are clear metrics that you can define to measure the value of a tool to your agency or communication team. Make sure you're on the right side of ethical codes. That must change.

Tools 175

Tools How To Agency SEO 175

Cision

APRIL 27, 2017

Impressed with PR thought leadership role being played by Cision and CMO @cglynch during #CisionWorldTour. The C-suite language is data-driven, ROI-obsessed, and motivated by metrics and measurable results. Both highlighted how ethical media relations is more effective than ever given our turbulent news and political climate.

Data 264

Data Leadership Tools Advertising 264

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. Many people have started thinking outside the box and working outside of an established work ethic while working remotely.

Trends 88

Trends Data SEO Consumer 88

Scott Public Relations

NOVEMBER 10, 2022

It doesn’t mean abandoning ethics. Sell out our ethics and values? Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Of course not.

How To 52

How To Insurance Insurance Ethics 52

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 15) Ethics in PR revisited. 7: Lou Hoffman.

Social Media 91

Social Media Marketing Media Creativity 91

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. That ethical dimension is a little bit more complicated than what we’re summarizing it here, but that’s essentially what it comes down to. So it has both the competence and the ethics implied in that question. Just above the line.

Brand 78

Brand Branding Media Government 78