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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? However, beware!

Privacy 434
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15 Social Media Trends to Follow in 2019

Critical Mention

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Stories are omnipresent. Organize quizzes.

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2019 Meeker Report Highlights

Solo PR Pro

Mary Meeker’s report on 2019 Internet Trends. Privacy and overuse are causing Internet and social media users to actively consider their usage. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Privacy Concerns and Their Impact on Advertising. Photo by Thom on Unsplash.

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15 Social Media Trends to Follow in 2019

Critical Mention

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. Stories are omnipresent. Organize quizzes.

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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

But 2019 has so far been a rough year for the world’s most valuable brand. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Mary Meeker’s Internet Trends 2019 report is a monster. 2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Growth has been fuelled by Instagram Stories, Facebook and Messenger Stories and WhatsApp status updates.

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The Facebook truth for brands: It’s not going away anytime soon (but it IS worth re-evaluating your presence there)

Communications Conversations

I’m not breaking news by saying Facebook hasn’t had the best year. Privacy concerns. And, rumors that more people are leaving Facebook every day. As a result, many pundits in our industry are predicting the end of Facebook– some (former founders) are even calling for it to be broken apart! 2 – 1.56